Resumé

EXPERIENCE

 

VML -  Associate Creative Director (2019-present)

Sr. Art Director (2018-2019)

Art Director (2017-2018)

Create visual solutions incorporating concepts and ideas that are responsive to marketing strategies for the Agency clients such as Dell, MD Anderson Cancer Center, Direct Energy and Center for Child Protection. Lead CRM global projects for Dell Technologies. Work on 360 marketing campaigns. Lead the creative conceptual work for Austin Film Festival for the past 3 years. Art direct photoshoots and videos in collaboration with Creative Directors.

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NetSpend – Brand Designer
Design promotional assets for major brand campaigns and events, including Intuit Quickbooks Connect, Community Connect, HAAM Benefit Day.
Concept and design online assets for the recently launched NetSpend site. Mantain consistent visual ID across all deliverables and ensure compliance with the guidelines of  partner banks and businesses. Collaborate with the UX team to prepare and deliver design assets for the development team. Prepare presentation and pitch decks. 

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Dell – Sr. Designer 
Design all assets to support consumer global product launches, including product detail pages, Scene 7, responsive-template email campaigns, banners, social media and more. 
Concept, strategize and design assets for major Dell product launches and campaigns, including video for Small Business target audience, the Windows 10 campaign, email and banners for Alienware.com, and layouts and visual elements for Dell campaigns and internal Dell Blue promotions. Create infographics for case studies and product launches. Design support for the Dell.com CMS migration. Update peripherals pages using HTML.

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Helen of Troy – Graphic Design Specialist 
Create design concepts for product packaging based on Marketing department collaboration with Brands like Revlon and Hot Tools. Photograph & image correct products by applying corrections/changes on color, shade, texturize, angles as requested by marketing department. Create infographics for the brands based on the statistics, surveys and research provided by Category Management team.

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El Paso Times – Graphic Artist & Traffic Manager 
Design ads for El Paso Times and New Mexico (Las Cruces-Sun News, Carlsbad Current, Argus, Farmington Daily News, Alamogordo Daily News, Ruidoso News, Deming Headlight) according to vendor and sales rep requests, following layouts and work on deadlines on a daily basis. Coordinate New Mexico design production and ensure daily deadlines are met and all ads are ready for pagination. Implement & exercise team building techniques to ensure office efficiency & team work by supervising and coordinating staff.