For this global campaign, we took the hero video and broke it down into a suite of social assets that put the spotlight on what makes the latest XPS laptop stand out. The core story stayed consistent across markets — but when the India team needed region-specific visuals, we adapted the creative to meet local specifications while keeping the same core message intact. You can see those localized assets below.

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Agency: VML

GCDs: Susan Corbo & Becky Armentrout

CDs: Alli Hembd & Jim Terry

ACDs: Yesica Aguirre, Melissa Stuart, Michael Streiter

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