We conceptualized the look and feel for Dell's new branded annual sale, then brought it to life across digital channels — email, social, and online ads. The result? An illustration-driven approach that stood out from the usual marcom noise and landed with the audience in a way that felt genuinely fresh.

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Agency: VML

CDs: Alli Hembd & Jim Terry

ACDs: Yesica Aguirre, Michael Streiter

AD: Pamela Leal